One percentage applied to all products can hide differences in materials, services, risk and effort. Understand the composition before deciding the desired outcome.
Start with cost
List materials, waste, labor, installation, freight and attributable expenses. Check consistent units and calculation bases.
Set the margin for each scenario
Products, customers, deadlines and payment terms may require different margins. Record the reasoning instead of changing prices without explanation.
Review the outcome
Compare price, cost and expected margin. Simulate changes before sending the proposal. Review protects the commercial decision.
Read how to review margins.